VPI Holding Sues Key to Success Magazine For Trademark Infringement

On August 27, 2013, VPI Holding hit Key to Success Magazine with a trademark infringement lawsuit (complaint available here). VPI claims that it is the owner of, among other things, “Federal Trademark Registration No. 3,472,209 on the Principal Register for the trademark ‘SUCCESS®’ for among other things ‘magazines pertaining to the fields of professional, personal and financial achievement, and entrepreneurial management’ in Class 16” and “Federal Trademark Registration No. 1,334,275 on the Principal Register for the trademark ‘SUCCESS!®’ for ‘general interest magazines’ in Class 16.” VPI asserts that Key to Success Magazine is its direct competitor, and has adopted the mark “KEY TO SUCCESS” in connection with the sale of its magazines and publications, thereby committing trademark infringement.