On July 12, 2012, Cointreau Corporation sued Pura Vida Tequila Company in the Northern District of Texas (complaint available here). Cointreau asserts that it owns various COINTREAU trademarks and that Pura Vida Tequila Company, “[i]n a blatant attempt to trade off the hard-earned goodwill and reputation of the COINTREAU Marks, [] imported into California and Texas an orange liqueur in a squat, square shaped bottle with the mark CONTROY depicted within a banner.”
Based on this conduct, Cointreau asserts causes of action for, among other things, trademark infringement, dilution, false designations of origin, common law trademark infringement and unfair competition under Texas law.
The case has been assigned to Judge Godbey.
Cointreau Corporation is represented by Megan Dredla and Stephen Gleboff, both of Gleboff Law Group PLLC; and Bruce Londa, Jeanne Hamburg, Mitchell Mandell, and Danielle DeFilippis, all of Norris McLaughlin & Marcus, P.A.